…the web has actually brought communication back full circle to where we were a century ago… communication is once again real, personal and authentic… word of mouth has regained its historic power…
Humanise your company.
If you believe these statements, if you truly believe them, then place your trust in your people and culture, and let them wow the world. Give them the tools – Facebook, Twitter, YouTube and whatever else is next – to share that very same culture and grow those same relationships – in real time.
If your people and culture can’t be copied then surely that is the one thing you can fearlessly make public.
“Role practice” sounds a bit funny because it’s a mixture of words.
Role play + practice = role practice.
Adam and I were introduced to the concept at a seminar by Jack Daly – a sales coach from the US. The idea behind role practice rather than role play, is to get better each and every time. All skills require practice to get improvements and that was why Jack distinguished the two.